Publications

Too often managers feel it is necessary to hire expertise or talents from outside the organization, in order to optimize performance in the Human Resources area. Once the job is done the expertise will leave the organization. Today's problems will have been solved, but should new problems arise tomorrow, once again the organization will be faced with the necessity of bringing in outside help. Having learned from past practices, they realise that it is not the most effective way of doing things, when each time projects must be restarted and costs re-incurred.Companies found that it is more effective to have inhouse expertise. They up-grade their Human Resources Development function, realizing that generally speakingfuture growth, development and profitability depend on the quality of their staff both in professional and managerial sense. Several approaches were developed and implemented towards upgrading the HRD function. One of which is the Organizational Development approach.Organizational Development is a consciously planned process towards developing the organization's capabilities, so that it can attain and sustain an optimum performance measured by efficiency and effectiveness. This can be achieved through methods such as : assessments, counselling, team building, interaction management, organizational evaluation and analysis.Attaining and sustaining optimum performance requires organizational processes which allow people and programs to realize their full potential. The aim of Organizational Development is to develop the organization's in-house capabilities, namely through processes aimed at realization of full potential where optimum performance is continuously and regularly programmed rather than haphazardly and intermittently.The objective should be change in the individual's behaviour as well as that of the organization in terms of values, standards, norms and morale. As a result, the entire company will move toward excellence which should be the ultimate goal of Organizational Development.